5 Signs Your Website Needs a Redesign

1.     It’s Not Mobile-Friendly!

Most people are looking at websites on smartphones. If your website isn’t mobile-optimized, you may be losing out on a lot of business opportunities. Mobile-optimized websites can be viewed on smartphones, tablets, and desktops with clear and clean design.

2.    No One Can Find It!

Search engine algorithms have over the past few years. With SEO’s (Search Engine Optimization), some certain plug-ins and tools will automatically allow you to bring in traffic. This brings long-term, organic traffic. If the business's website’s SEO hasn’t been updated, customers may not be able to find you on the Internet. It is important to update your SEO’s.

3.    You’ve Buried the Lead

Most people have very short attention spans. When leads/potential customers can’t find what they’re looking for within 15 seconds of opening your page, they move on to other websites (possibly rival businesses). Another important thing is to check whether the user experience drives customers toward your desired outcome.

4.    It’s Not Secure

Check out the URL for your website. Does it start with “https” and feature a lock icon? It exposes you and your clients to a security risk! About 50% of websites use SSL (Secure Sockets Layer).

5.    It’s Broken 

Do you have links that go nowhere? Incorrect or out-of-date information?  Error messages? Broken sites make businesses look unprofessional.



The Takeaway on Website Redesign

A new customer will often check out your business on the Internet first! Your company will need more than one website that needs to be current and clean. These five pitfalls turn customers away from YOU! Review your website and make sure it represents your business the RIGHT way!